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Dhanteras falls on the thirteenth lunar day of the Hindu month of Ashwin (Asho). Dhanteras or Dhantrayodashi is the first day of the five day long Diwali celebration. On Dhanteras, Laxmi Puja is performed for the prosperity and happiness.

People in India, especially, merchant community celebrate dhan teras with greater enthusiasm. To celebrate Dhan Teras, houses and business premises are renovated and decorated. Dhan Teras is regarded as an auspicious day to buy gold and silver or at least people shop for new utensils for their household. Exchange of Dhanteras gift is very popular concept. Dhanteras is ideal time for setting up businesses, commencing new projects, buying jewelry and auspicious gifts for the loving ones.